What is a Knowledge Base? When we talk about a knowledge base nowadays, we may assume that it’s just a library of information and data related to a company, a product or a specific project. This vague definition leaves out some key aspects to consider when discussing...

Articles by:
Juan Pablo Vargas
Jobs to be done as the heart of Product Strategy
What is value? When product managers think about building a new product, usually the most used tool is the popular Venn diagram (see below) where users (or UX), tech and business intersect showing the product in the center of it all. It displays value from the product...
Navigating the North Star Framework: Aligning Business & Product Criteria
In today’s ever-changing tech market, creating a common understanding within companies to get strategy and vision messages across all areas and departments has never been more crucial. Competitive advantages are ephemeral, as changes are taking place all the time....